BEST CONTENT MANAGEMENT SYSTEM FOR HOTEL WEBSITES

A Content Management System (CMS) is a software/web application used to manage website content, allowing multiple contributors to edit, create and publish content updates, including text, photos, videos, and other rich media to the website quickly without technical/coding knowledge.

The following are the basic features of a CMS:

• Content formulation (allows users to create and format content easily)
• Content storage (stores the content in an organized manner)
• Publishing (organizes and publishes content live on the website)

The CMS tool/software includes multiple layers of applications. The purpose of application layers is to serve CMS functionality and guide how different software components connect.

Content Layer: An application layer to maintain the content (editing, managing, and storing content)

Delivery Layer/Layout Engine: To assemble the content into a layout or to deliver the content.

Through the medium of an API, the delivery layer requests content from the content layer to deliver content to the audience. That content then moves through a presentation layer. Finally, it takes what the delivery layer has produced and renders it on a screen, usually in the form of a website, blog, web app, or mobile application.

A Content Management System (CMS) stores your web content in one place and allows for easy manipulation and real-time updates. A solid CMS also supports simple collaboration, generates dynamic web pages, allows for fast and easy updates to be made, and offers handy plugins and tools to make your website as effective and secure as possible while also saving you both time and money in making updates.

A CMS allows you to quickly update media on your website and keep its content fresh and up to date, thereby increasing organic traffic and user engagement.

INNsight provides the best cloud-based Content Management System (CMS) specifically designed for hotel websites and the distribution of property content and photos to third-party websites.

The best Content Management System should provide the following features:

• It should be cloud-based and provide real-time updates
• The CMS should allow for creating and editing content
• The ability to control photos, graphics, rich media such as videos and virtual tours
• Workflows, reporting, and content organization
• CMS should be secure and offer SSL connectivity and two-factor authentication
• Flexibility, scalability, and performance
• CMS should be connected to third parties via APIs, allowing a centralized repository of content and information
• It should offer personalization and analytics
• CMS should be mobile-friendly and allow you to manage content on the go
• The CMS should be coded for ADA Title III, WCAG 2.1 Level AA Accessibility and ease of use
• It should offer 24/7 customer support

Look for a Content Management System specifically designed for your industry or niche so that the content controls are lined up and designed for the media and information presented on your website. For example, with a hotel website, you need to ensure that you can easily control room type details, property amenities, and more relevant information about your lodging property. The INNsight CMS is tuned for the hospitality business and allows innkeepers to add and edit content about their hotel quickly. It is also imperative that your CMS is evergreen and is continuously upgraded from time to time with new containers and connections to control content.