Frequently Asked Questions
Here are the primary social media platforms your hotel must be on -
- Facebook - Facebook is the world’s biggest social network, so it is important to maintain your presence on it. Facebook offers a great platform to showcase your business and engage with guests and the wider community while sharing interesting news, posts, deals, and offers. You will get a custom-designed microsite on Facebook when INNsight manages your social media.
- Instagram - Instagram is an excellent platform for sharing photos of your hotel and nearby attractions.
- Twitter - Twitter is best used to keep guests up to date on what's going on right now. It's the social media platform you can use to interact with guests while they're staying with you or after they have checked out.
- Pinterest - Pinterest isn't just for sharing photos. Pinterest is a social media platform where you can save and organize your ideas. Make sure you provide relevant material that pinners can review and use later.
Quality followers increase organically when a social media account has vivid and consistently posted engaging material and certain promotional tactics.
- Social media marketing helps you enhance your brand personality by connecting with customers and broadcasting messages to create a voice.
- You can use social media to post polls or open-ended questions to get speedy responses and get to know your audience better.
- Social media provides your hotel with numerous innovative options to communicate with other hospitality brands in previously unavailable ways.
- Social media marketing can increase brand awareness and brand recognition which is crucial for growing your business online and offline.
No, there are various reasons people follow your brand on different social media platforms. Your audience is not necessarily the same across all platforms, so syndicating your content across multiple social media platforms is not punitive but may not be tailored enough per the social media platform and may hinder search engine page rank since the content will not be unique. INNsight recommends tailoring posts per platform since the engagement and type of content per platform is different.
You should avoid these common bad practices on social media: inconsistency, spamming, having many profiles on each platform, and not communicating with your audience. Doing this can confuse your audience, while others will prompt them to unfollow and report your business.
Drafting a batch of social posts ahead of time and scheduling them will save you a lot of time in your social media management. HootSuite is a fantastic tool for scheduling posts because it allows you to do it across several social media platforms.
Several variables determine the ideal time to publish on social media. While the platform you use and the industry you work in are important, your audience’s activity is the most important factor. As a result, you should analyze your post-performance to obtain useful information regarding the best post time for your business. Once you identify the patterns associated with your social network on a particular platform, schedule your posts accordingly.
To get started with social media marketing, you'll need a goal, a target audience, and a strategy. Our digital marketers at INNsight will build an appropriate action plan for your business once you subscribe to INNsight’s Digital Marketing Services.