Social Media Marketing
How can my hotel benefit from social media marketing?
Social media marketing helps your business gain credibility and reach a large audience. Whether through sponsored ads, organic postings, or blog promotion, active social media accounts will boost your business’s brand awareness and reach. In addition, major search engines scour social media sites as part of their search signals and weigh factors such as social media activity in their page ranking. Therefore, being active on social media helps build traffic to your hotel and its website.
What social media platforms are best for my hotel?
The 6 Best Social Media Marketing Platforms for Hotels are Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest.
What is the main purpose of social media marketing for my hotel?
Building brand presence is an essential purpose of social media marketing. In today's fast-paced world, Social Media is the quickest way for a hotel to interact directly with a customer. In short, engaging your guests on social media will increase customer satisfaction, brand recognition, and brand identity for your hotel.
Is it okay to repurpose content on social media?
Yes, it is okay to repurpose content. When you repurpose some content, it strengthens your brand message to help convert more potential customers.
How often should I post on my hotel’s social media sites?
It is generally recommended to post updated and trending content on your hotel’s social media channels at least once a day. Consistency is key as it will engage your audience, build visibility and keep your content fresh and engaging.
What type of social media management does INNsight provide?
INNsight provides account set up for all subscription levels and curated posts for Facebook, Instagram, LinkedIn, and Google for our Basic and Premium tiers. We will manage your social media channels to maximize your hotel's online exposure. Depending on your subscription level, we will post 3-5x a week to at least one major platform.