Check out our Frequently Asked Questions
to learn more about our platform and features.
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In simple terms, PPC stands for pay-per-click marketing, which provides ad space throughout the various online real estate where hoteliers are charged a fee whenever one of their ads is clicked.
Advertisers can advertise their PPC ads on search engines like Google and Bing or social media sites like Facebook; these ads can appear on search results, in social media feeds, or special ad placements on third-party websites.
Yes, people click on Pay-Per-Click ads; it is extremely effective for small advertising budgets. In addition, PPC ads offer enhanced branding and impression based traffic to help promote your hotel. Think of PPC ads as online billboards for your hotel.
Because Pay-Per-Click advertising is cost-effective, it can be a good value as you only have to pay once the user clicks on your ad and reaches your hotel’s website.
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