Content Management System
What is a Content Management System?
A Content Management System, often called CMS, helps users manage, create, and modify content on a website. For example, The INNsight CMS lets you easily and quickly access your hotel website's content, room types, update images, room details, rates and inventory, restaurant menu details, unique offerings, and more.
How does a Content Management System work for hotels?
A robust Content Management System provides hoteliers with all the tools, forms, and image repository to manage all of your hotel’s website content and third-party syndicated content. The INNsight CMS allows hoteliers to manage written content, descriptions, property photos, room photos, videos, virtual tours, and more.
For example, to add new content to your website, you can write your content in your CMS text editor without having any coding knowledge.
The INNsight CMS will allow you to manage all of your content on the backend so that the visitors can read your content quickly and seamlessly on the front-end website.
Make changes to your hotel website on the fly and from anywhere with INNsight's cloud-based CMS and see edits presented online instantly without delay and with unprecedented control.
What are the main advantages of using a Content Management System?
Advantages of a Content Management System:
- Cost-Effective and Affordable
- Easy Collaboration and Accessibility to your online content
- Work More Efficiently
- Create a Uniform Look and Feel
- No Coding Knowledge Required
- Improved Guest Experience
What is the difference between a CMS and a website?
A Content Management System is a tool to help you easily update and manage content on your website at any time. Whereas a website is a set of web pages representing your business online with several functions that help you connect with your potential customers. Content Management Systems support the underlying content that is surfaced and demonstrated on your website.
Why do I need a Content Management System for my hotel?
A Content Management System allows you to easily update your hotel website on the fly without hiring a website developer to make changes to content such as descriptions, logos, photos, videos, etc. A website controlled by a CMS will save you a lot of time and money. Fresh content also assists with Search Engine Optimization and conversion. If you update your content frequently and present the latest photos and details about your hotel, you will see higher traffic and improved conversion.
Why is active content management critical?
A Content Management System for your website allows you to have control of your content. It means having the ability to change, update, or delete any images, text, audio, or video. A CMS allows hoteliers to keep their hotel website organized, up to date, and to look great while communicating directly with customers using the latest photos and freshest content.
Do I need a webserver to run a Content Management System?
The INNsight Content Management Systems is cloud-based, so you do not need a webserver to run the INNsight CMS. Simply subscribe to INNsight, and our team will design and develop a brand new ADA-compliant, high-performance hotel website that is powered by the INNsight CMS.