For over a decade, INNsight has been a leading Hospitality Tech Company developing cutting-edge cloud-based software and a robust set of services to help your hotel stand out from the crowd and drive more direct revenue. The Digital Marketing experts at INNsight will make sure:
Yes, digital marketing is integral to the success of a hotel. If your hotel, bed & breakfast, inn, motel, or lodge has a limited online presence, you are sacrificing valuable promotional real estate. In addition, most guests look for, research, and book their place to stay on the internet, and if your hotel cannot be found, you will undoubtedly lose sales.
Digital marketing for hotels is a multifaceted discipline that includes pricing, placement, and promotion of your product and services, online via your social media, online travel agents, directories, and your own hotel website as the anchoring direct channel. Without a cohesive marketing and distribution strategy, you will be at a disadvantage to your competitors or face margin erosion with your sales being driven through high-cost channels.
Contact the experts at INNsight to audit your hotel’s current digital marketing strategy and determine a path to success to increase revenue, decrease your costs, and improve your margins.
You can most effectively promote your hotel in the following ways:
a. Create an SEO-Friendly hotel website that is designed to drive traffic
b. Get listed on all major Online Travel Agents (OTAs) such as Booking.com, Expedia, TripAdvisor, etc.
c. Maintain the Google My Business listing for your hotel
d. Distribute your room inventory and rates on Google Hotel Search
e. Run Pay-Per-Click Ads for quick conversions
The Pandemic has impacted travel and the hospitality industry significantly with uncertainty, shutdowns, and travel restrictions. With the slowdown in business, it has become more important to develop your marketing strategy and aim to drive more direct traffic and conversion of online bookings on your hotel website.
In addition, communicating with guests has become more important due to the levels of uncertainty in the current marketplace. Therefore, you need tools such as messaging on your website and effective use of channels such as social media to connect directly with your customers and convey messages about your cleaning protocols, your safety procedures, and any important information and announcements.
Acquiring a new customer costs more than keeping an existing customer; therefore, having a solid customer retention strategy can be helpful to your bottom line. Consider the following points to get more loyal hotel guests who choose to become return guests.
During the guest stay:
→ Show that your hotel cares with exceptional customer service
→ Create a memorable experience for your guest
→ Focus on your hotel room quality and facilities
→ Pay attention to detail
Post stay guest interaction:
→ Solicit a guest review and valuable feedback
→ Keep in touch with email marketing
→ Provide a promotion code or specials and discounts for returning guests
→ Reply to every guest review online with a unique response
The INNsight Guest Development Platform™ is a set of software and services designed to cultivate the guest to Look, Then Book™ and become a loyal return guest.
Yes, if you utilize a Digital Marketing System like INNsight, it is very possible to drive more reservations directly to your own website and away from more costly channels such as Online Travel Agents. The tools and services that INNsight provides hoteliers are tuned to drive conversion and guest loyalty. In addition, a website Powered by INNsight and our internet booking engine will be connected to Google Hotel Search and offer zero-commission sales, expanding your margins and providing you the flexibility to drive more bookings direct.
The answer to this question is quite simple: Subscribe to INNsight by clicking and selecting one of our three digital marketing system packages, and let us help you drive more direct bookings.
INNsight hangs its hat on its product and services. If we do not perform to your expectations and help you drive more direct bookings and provide the ROI you are satisfied with, you can cancel at any time. Simply contact us at help@innsight.com, and one of our helpful customer service representatives will assist you in migrating your website and digital marketing.
Please contact INNsight Customer Service at (408) 508-4667, email INNsight at: help@innsight.com, or simply fill out the contact us form.