Social Media Executive

INNsight.com is looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and network users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic, and revenue by strategically exploiting all aspects of social media marketing roadmap. Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

Job Location:

Ahmedabad, Gujarat, INDIA.

Responsibilities and Duties:

• Develop, implement and manage our social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Work with SEO Team and Designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development Teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team
• Provide constructive feedback
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments to manage reputation, identify key players, and coordinate actions.

Required Experience, Skills and Qualifications:

• 0-2 years of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of Web Design, Web Development, CRO, and SEO
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
• Fluency in English is a must.

Benefits:

• Company Perks
• Trips
• Bonuses
• Insurance