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Summary
Every hotel requires a website. The blog provides a strategic answer for why a franchise hotel needs its website. Plus, hear how to promote the business through digital and social media marketing. Also, trying to find the best provider for these services, here’s why INNsight could be the one!
- Why Franchised hotels need their own website?
- How can Digital and Social Media Marketing Benefit your Franchised Hotel?
Are you wondering how to boost or elevate your franchise hotel?
Yes, you heard it right. Even your franchise hotel does need a look and personality of its own.
The following blog helps you guide in the right way as to how the ‘franchise’ just works as a brand name and how you can easily add your hotel’s unique aspects to bring the best performance in the hotel industry.
Also, get a checkpoint on why INNsight should be your trustworthy companion in this new and revolutionary journey towards better recognition and revenue for your franchise hotel.
A “franchise” is simply a company with patent products, services, and business shared with any third-party business or company. All the investment and services taken by the third party remain under the owner's name, i.e., “the franchisee.”
From the perspective of the hospitality industry,
a “franchise hotel” would technically be a chain of hotels owned and governed under one single hotel management.
In simple words, the objective of a “franchise” is to work as a brand name in the business.
A selective and adequate example of a franchise in the hospitality industry can be “Wyndham.”
Many hoteliers with a hotel flag or franchise mistakenly believe that they do not need their standalone hotel website. It certainly is a myth in business or hospitality that owning a significant franchise like a Choice, Wyndham, or IHG branded hotel itself directs customers' revenue without using a website because ‘the franchise is handling it.’
Here is an example of a Rodeway franchised hotel website design with appealing design and engaging content:
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This blog will demonstrate simple reasons why a franchise hotel still needs its own website.
However, just earning a brand name isn’t enough for your franchise hotel to capture the ultimate glory of a fruitful business.
We believe that by the end of this blog, you will clearly understand that a standalone website will provide your business with thousands of dollars of revenue per month, not to mention the opportunities to engage and connect with your guests and protect your hotel independently from the franchise.
So get your materials ready to jot down the pathway to the success story of your business in the hospitality industry without the means of a ‘brand name.’
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Franchises are great to help you differentiate your property from your competitive set. They also help establish a signpost of credibility and quality standards, and branding helps with product placement and high-level promotion.
Franchises do great with their corporate website and driving traffic.
But why fall behind the game when you can maintain an SEO-friendly presence with a standalone website for your specific hotel.
Another opportunity can be marketing your hotel's various offerings and services rather than relying upon franchises to build a network of properties and point programs to keep customers within the family.
Step up your online marketing game with a bit of faith and efficient SEO strategies.
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We all require a first-hand personality mark that excludes our family or ancestors when introducing ourselves; the same goes for your own hotel.
Try creating a website for your own hotel that holds an entirely independent identity from the franchise.
A standalone website will ensure that guests can find your franchised property amongst the clutter of other franchised hotels.
In addition, it will develop your own channel to engage and drive traffic to your franchised hotel and not just rely on the franchise’s network or portal website.
Note: Finding it difficult to elevate your website? Don’t worry, as INNsight and its revolutionary team help you master the outlook of your hotel website!
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Not having a standalone hotel website for your franchised property is a considerable delay in earning more significant revenue and starting your online real estate.
Do you know why?
You must claim your URL and establish a footprint in the digital world for your franchised hotel to establish a reputation.
In today’s ever-changing technology and digital world that provides easy access to mediums such as mobile, local, and social deriving, you aren’t being diligent if you’re degrading the value you would achieve for your hotel from its own URL.
Not creating a website can keep you behind in achieving recognition for your hotel through marketing schemes that will generate customers for your hotel property in reality.
In simple terms, generating a website for your hotel will enable you to promote the website as a source of marketing collateral such as business cards, rack cards, and print advertising for your hotel.
Another benefit includes engaging in local SEO by listing your website on venues like Google Maps, Yelp, etc.
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Believe it or not, creating your own website independent from the franchise does put you on a pedestal.
In addition, a standalone website can easily convert visitors into customers with the right franchise hotel marketing strategies and structuring.
Note: Through our Marketing Engagement subscription, hoteliers are benefited from at least $5k in revenue per month, and many get the advantage of having tens of thousands of dollars.
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Your franchised hotel must have its own Facebook page, Twitter feed, and Google business accounts in today's highly connected world.
These social media vehicles help you connect with your guests, provide news, and offer discounts.
Franchises do not assist in driving such connections directly with guests for your hotel, and it is ultimately up to the individual hotel to manage and operate their social accounts.
Here are some exciting benefits of INNsight’s social media marketing strategies that could help your website boost and be valued, excluding the franchise's connection.
Just like how one looks for all the measurable ways to fund their hotel on land, in the same manner, any traveler is interested in learning about ways they can save some cash upon booking.
Savvy travelers want to see what you offer and what is exciting to do in the area in connection with their accommodations.
Therefore, one can include various specials or packages that will provide a source of discount, which is beneficial for a customer.
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All these offers add an exciting viewpoint to your hotel's location and the hotel.
Through specials & packages featured on your standalone website, you can begin building strong bonds with businesses around the hotel’s area, automatically boosting your hotel's local SEO.
You can easily make this plan of action work by offering guests discounts on activities connected with accommodations at your hotel.
These extra-curriculum additions add significant value to your hotel, which does not come in handy on a cooperative website.
An organized and dynamic standalone website by INNsight will make your franchise property stand out from the endless “cookie-cutter” corporate sites. It will also deliver a user-friendly, SEO optimized, fully customized, bookable, and free mobile website.
By following your footsteps, travelers will get to explore your property and what you can offer to them.
All travelers and customers now have their eye on social media platforms.
Social media plays a role in digitally marketing your hotel without conveniently advertising the property. Social accounts act as flyers for showcasing your franchise hotel in simple terminology.
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Over here, the quality and fascinating service of complimentary breakfast provided in Rodeway is highlighted in such an ordinary yet attentive manner.
Stand out from the crowd by displaying the uniqueness of your hotel. Social media platforms such as Facebook provide you with a stage that enables audiences to recognize your hotel and the various exciting aspects.
To make your work easier, INNsight helps your franchise hotel gain identity on social media platforms with trendy content and a team that structures the postings required according to your specific audience.
INNsight builds relationships with the franchises to become the preferred vendor. However, we suggest trying not to blindly trust and sign up with your franchise’s preferred vendor to provide you with digital marketing services. We have designed and developed hotel websites for Choice, Wyndham, Red Roof, Vagabond, IHG, Hilton, Marriott, Americas Best Value Inn, and even lower-tier local franchise hotels.
We provide services that trump other various providers in the hospitality industry. We proudly present you with the only end-to-end digital marketing system coupled with Internet and social media marketing services that none of our competition can match.
A standalone hotel website for your franchise created and crafted by our phenomenal team is the most powerful tool to drive incremental direct revenue to your hotel, build connections, and increase the visibility of your franchised hotel.
We guarantee to stand by your side and lead to the limits of the sky. Customers' needs are more important than the sales and budget. Therefore, we will stay beside you and care for your franchise hotel website and various requirements.
Don’t fall behind in the game and build a website for your franchise hotel right away. Instead, be sure to keep the pace of the business by planning and structuring your goals for digital and social media marketing.
If you feel hesitant, just stumble upon the pointers mentioned above to help you guide and monitor your journey towards gaining independent recognition for your franchise hotel.
Are you looking for a companion or guide? INNsight is here to help you take the first step. Sign up for your FREE TRAIL TODAY!
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