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Offline marketing strategies are a critical component of any successful hotel marketing campaign. By embracing offline marketing, hotels can create a memorable brand presence that resonates with guests long after their stay, ultimately driving more bookings and revenue.
These seven strategies can help hotels expand their reach and increase bookings through unique experiences and word-of-mouth referrals.
Offline marketing is not dead, it's just overlooked in today's digital world. Offline marketing may not be as flashy as its digital counterpart, but it can still pack a powerful punch when it comes to attracting guests and driving bookings for your hotel.
Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi-sensory appeals.
-Martin Lindstrom
With the right mixture of creative and effective offline marketing tactics, hotels can drive more bookings.
Online marketing efforts can be easily monitored and are less expensive than traditional ones, however, many offline marketing efforts support your online strategies. Your hotel marketing strategy should be adaptive and dynamic.
Read more for a rundown of some of the most recent offline marketing methods for the hospitality industry.
Make friends with local businesses. Research the local businesses to discover which ones which you may have similar interests with.
Networking allows you to run cross-promotions with other businesses. Cross-promotions can unlock a world of opportunities and expand your brand's reach to new audiences.
Let's say your boutique hotel wants to partner with local businesses to increase bookings. You can team up with a popular coffee shop and offer a special discount to customers who show proof of purchase at the coffee shop.
Your hotel can also provide flyers or brochures to the coffee shop that promote their property and any discounts. This will encourage coffee shop customers to consider booking a room at the hotel and vice versa.
This creates a mutually beneficial relationship where both businesses can attract new customers and increase revenue.
To supplement your online efforts with a bit of hand-shaking, consider attending other trade shows and events such as wedding expos, travel fairs, and corporate conferences. They provide a platform to showcase your hotel property and its services to large masses.
This can help you establish partnerships with event planners, travel agents, and other businesses in the industry.
Attending these events allows hotels to get vital insights into the market's newest trends and requirements, allowing them to modify their offers accordingly. This could also help you target a wider audience.
Let's say your hotel in a trendy neighborhood wants to participate in a wedding expo. You can set up a booth at the event and showcase your unique wedding packages and amenities, such as a rooftop terrace with stunning views and in-house catering services.
You can also provide brochures, flyers, and business cards. By participating in the wedding expo, your hotel can establish relationships with event planners, florists, and other vendors in the wedding industry.
This can result in referrals and recommendations that can drive future bookings. Additionally, your hotel can gain valuable insights into the latest wedding trends and preferences, and adjust its offerings accordingly.
Print readers usually spend 20 minutes or more with their publication in hand, while a typical visitor to a digital news site sticks around for less than five minutes (Heitman, n.d.).
Print media is not dead. Analyze and identify the local newspapers and industry magazines that are of interest to your target audience.
The key to maximizing your money's value from print advertising is to carefully select the platform and placement of your advertisements.
You can save money by reprinting advertisements from online publications in printed magazines. Make sure to pay attention to positioning as well. If your ad is buried on the back page or in the wrong section, it may not garner the same attention as if it is placed strategically.
For example,
A print advertising campaign for a hotel could be a full-page advertisement in a travel magazine. The advertisement could feature an image of the hotel, along with information about its amenities, such as a spa, pool, restaurant, or conference center.
The advertisement could also include special offers, such as discounts for booking a room directly through the hotel's website or social media pages.
The ad copy could focus on the unique selling points of the hotel, such as its location, views, historical significance, or sustainable practices. It could also highlight positive reviews or awards the hotel has received, showcasing its reputation and credibility.
To maximize the effectiveness of the print advertising campaign, the hotel could also distribute brochures or flyers to travel agencies, tourism offices, and other relevant locations.
These materials could provide additional information about the hotel's features and services, as well as contact details and directions for booking a stay.
Out-of-Home (OOH) advertising, such as billboards and signage, is a wise investment for offline advertising.
A billboard is an excellent way to boost brand awareness and reach a wide audience. Billboards and signs can communicate appealing photographs and brand messages, capturing commuters' attention and raising brand recognition because they are put in high-traffic places.
For billboards and signage to be successful, you must ensure:
Remember:
“Make a bold statement and capture attention with billboards and signage - the classic yet effective way to market offline”.
Although it may appear archaic, having a good email marketing strategy can be beneficial to your business. With a robust email marketing strategy, the targeted viewer perceives the message to be more personal and authentic.
Delivering company newsletters and special offers via mail also provides you with another excellent opportunity to offer coupons and discounts, which may entice more people to visit your hotel and discover what it's all about.
This type of marketing can be more targeted and personalized, allowing businesses to reach out to individual customers with a clear message and a compelling call to action.
Direct mail campaigns are an effective way to generate leads, promote new products or services, or build brand awareness.
With applications like MailChimp, you can launch an email campaign and reach millions of people with the press of a button.
Engaging with the local community humanizes your company. Local event sponsorship is an offline marketing technique that involves collaborating with community organizations or events to improve brand recognition and engage with potential customers.
Businesses can develop relationships, showcase their dedication to the community, and generate buzz about their services by aligning with events that resonate with their target demographic.
Local event sponsorship, whether it's a charity walk or a music festival, may be an efficient method to raise brand recognition and engage with customers in a meaningful way.
For example, support a local little league team and have your brand printed on their uniforms. Hold a fundraiser at your workplace and distribute branded items to those who participate.
According to Chatter Matters, people value offline word of mouth 41% more than online word of mouth.
Word-of-mouth marketing is the ultimate offline marketing tool that can transform satisfied customers into brand advocates and drive exponential growth.
By tapping into this social network of satisfied customers, companies can amplify their marketing efforts and generate new leads at a fraction of the cost of traditional advertising.
To be successful in word-of-mouth marketing, companies must focus on providing exceptional products or services, cultivating strong relationships with their customers, and incentivizing them to share their experiences with others.
With the right strategy, word-of-mouth marketing can be a highly effective and cost-efficient way to drive growth and success for any business.
The bottom line is offline marketing strategies remain a vital component of any successful hotel marketing campaign. By leveraging these seven best strategies, hotels can expand their reach and increase bookings, whether through unique experiences, word-of-mouth referrals, or memorable visuals. Embrace these offline marketing strategies and watch your hotel business grow!
& that's a wrap on these offline marketing strategies
Get ready to boost your hotel's bookings!
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