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In the ever-evolving hotel industry, creating irresistible offers is key. Beyond a comfortable stay, special deals enhance customer satisfaction and set your business apart. Dive into our blog to uncover strategies for effective pricing, packaging, and promotion. Learn how tailored packages attract high-value visitors, differentiate your hotel, increase occupancy, and enhance guest experiences. Stay ahead of the curve with insights into target markets, digital marketing, pricing strategies, and maximizing amenities. Don't miss out—Read the full blog for a winning formula in hotel offers and packages.
The hotel industry is constantly changing. Are you providing potential guests with enticing offers encouraging them to make your business their go-to choice?
Along with offering a pleasant stay, another important aspect ensures a positive guest experience.
Even though your business may flourish, there is always room for improvement. Special packages and pricing should be a priority.
Pricing and packaging service involve more than just putting random perks and setting a price tag, though.
Gone are the days when travelers merely looked to book just a room. Instead, travelers often choose accommodations where they can book a room and receive a range of add-ons. According to research, vacation packages draw high-value visitors who reserve sooner, stay longer, and spend more than those who book standalone rooms.
In addition, packages can help bundle a variety of amenities that room-only bookers frequently overlook.
As a result, the hotel can better connect with its guests and foster greater brand loyalty by providing extra amenities.
Choosing what to include in your packages takes effort and requires extensive knowledge of your market segment.
Have a look at the images below:
Is this image appealing to potential guests?
Not at all, right?
This image doesn't encourage users to find more information or look further into the hotel.
Now, look at this:
This image encourages users to dive into more content and learn about what your business offers.
Visitors often look for words like OFF, DISCOUNT, COMPLEMENTARY, and FREE regarding their accommodation. Therefore, it's always important to create, highlight, and promote your deals and packages to grab the attention of users browsing through their devices.
As a hotelier who aims to have a successful business, focus on the following to help you create effective specials and packages:
After all, offers and packages should be a win/win for everyone. They enable you to tailor experiences to different guests' preferences, and they, of course, increase your revenue.
Many travelers prefer more than just a decent room with a bed. Guests want to see thoughtful add-ons that make them feel comfortable and valued.
A guest might be more inclined to book a stay at a hotel that offers a continental breakfast served hot right in their room. Or, perhaps, a complimentary drink upon arrival.
Always remember the importance of first impressions!
These may seem like simple efforts, but trust us when we say they will have a noticeable impact on your business.
Your R&D professionals can help acquire knowledge to create a compelling package. In addition, a thorough grasp of your target market is essential.
The savvy approach to outperform your competition is to provide multiple packages since customers will compare them to your rivals.
This strategy improves the chances of getting their business. Travelers no longer want to skimp on comfort and are willing to shell out a little more to get it.
Utilizing hotel packages can help you up-sell and differentiate your services while convincing visitors that their stay will be pleasant.
Assume your hotel offers guests a guided excursion as part of their stay. Offering tours to your visitors will help you attract domestic and foreign tourists who want to discover the area.
In addition, you may design a package that allows guests to explore the area without needing to look up the best attractions on their own.
Your competitors may offer similar discounts, but you should still take time to establish your brand and fulfill customer expectations.
Peak season is when hotels benefit the most from high occupancy rates. Also, the hotel occupancy rate is a significant metric for monitoring hotel revenue management.
Although hoteliers always aim for high occupancy rates to make the most of their property and assets, it can be challenging.
Most travelers prefer to travel over the holidays or when the weather is pleasant. Hoteliers must be considered with off-season rates.
The off-season is the perfect time to offer attractive packages and deals to encourage guests to spend an extended amount of time at your hotel. This tactic will give you a competitive edge and increase customer retention.
Bonus advice: Since off-season travelers likely paid less for their travel, they have more money left to spend on their holiday (offering a wide selection of standard services and positioning your business as a one-stop center would enhance revenue for your hotel).
It’s alway important to focus on a positive guest experience and ensure their expectations are met.
The best way to connect to your customers is to make them feel valued. It’s helpful to offer great value and something that excites them.
Enhancing guests' experience starts way before they show up at the property. Promoting your amenities and services online is essential so they are at the forefront when potential guests search for hotels.
Let's say a guest is looking for a place to stay after a concert. You could offer a complimentary commute to the show to enhance the guest experience and ensure they're excited.
To make this kind of offering, hoteliers could:
Pro tips:
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” - Jeff Bezos
A traveler looking for a hotel may be inclined to choose your hotel over a rival with the proper package and offers.
Although it's not rocket science, designing hotel packages is crucial. When creating offers and packages for visitors, you must consider certain facets to maintain your hotel's financial stability.
Every traveler or guest has different expectations and preferences for the range and level of service quality, convenience, security, booking and payment methods, location setting, personnel, and price range. However, it is impossible to design a hotel "for everyone."
Therefore, to operate a successful business, you must first identify the clientele you intend to serve and then strategically position your property.
A target audience is a defined group of people your business appeals to, for whom the products/services you offer satisfy the same need. Typically, this group has some shared quality, like behaviors or demographics.
Depending on your market, hotels have some of these key market segments:
For instance, let's say a traveling couple is looking for a romantic getaway. If your hotel offers a romance package, your property stands out.
For example, consider a hotel proposal package or a suite decorated with roses.
You have to cater to the type of travelers that frequent your area. You need to analyze traveling tourists and put together various packages that they will find appealing.
Conduct a thorough analysis of your target audience and outline the specifics of the package.
You'll need to consider factors like:
Why it’s valuable and appealing
Let's say your property is nearby popular attractions.
Then, you may name your package "Sightseeing to the top attractions in New York.” The package can include tickets to museums, theme parks, gardens, or local eateries in New York.
Tip: By connecting with local eateries, you can sell discount coupons for the best restaurants in New York. Cross-selling with nearby businesses is the best way to market your hotel property because positive word-of-mouth attracts organic, free attention to your property.
Inclusions like this make the traveler's decision easier.
The package's name should always give viewers a clear idea about the inclusions; this may encourage potential customers to click and at least skim the content.
Consider:
A great tour package is a foundation for your promotion and sales strategies. Make a good package that can sell itself.
There isn't a standard approach to package pricing in the hospitality industry because pricing is dependent on many different situations.
However, you still have to do it strategically.
Spoiler alert: Because packages have a single total cost, customers are less bothered with price and more interested in the package's overall worth.
Consider the following factors before you set the price for your hotel offers or package:
Check out the rate and inventory management offered by INNsight to get more organized with your product pricing.
In the good old days, you had to choose between a flyer, a brochure, a postcard, or an advertisement in the local newspaper to promote any of your business offerings.
But in today's digitally connected world, the possibilities are endless.
Try every possible way to reach your target customer by designing a robust marketing strategy across different media platforms.
For example, launch online campaigns, leverage social media ads, or even turn to classic marketing techniques to reach your target group and drive engagement and website traffic.
Note: Every business has a distinct media channel where prospective customers are looking for an offering or product similar to what you offer.
Example: OTAs are becoming the world's most popular method of making travel reservations. OTA's are the best way to promote your hotel offers, packages, or any other event happening at your hotel property.
Pro Tip: To have a win-win situation, list your hotel and its attractive packages on OTA platforms, BUT to direct customers to your website, keep the rates offered lower than what the OTA offers!
This strategy could bring on business and high traffic to your website.
If your hotel packages are not supported by intentional planning and strategy, they could likely fail.
When it comes to providing packages to guests, hoteliers must stay proactive. Hoteliers should collect real-time data, monitor current market trends, and keep up with industry advancements.
Let’s look at an example:
Your package, which included parties, drinks, and vouchers for popular bars, cost $169 during the holidays. This was likely the best deal available at your hotel at that time of year, but that is only sometimes the case.
From February to May, this holiday package would not attract many visitors because travelers are less in a party spirit, but more so are looking for a romantic getaway at affordable rates.
Keep an eye on the performance of the package and modify it as needed:
All guests have different preferences, purposes of travel, and spending abilities. Offering different pricing and packages gives buyers more appealing choices when buying your services.
For example, domestic travelers on a strict budget might like to see a package like, "Stay for 2 days and get 3rd night's continental cuisine complementary."
Provide them with more options by experimenting with slightly different prices and inclusions for the same package to retain the guest while also curbing your competition.
Take advantage of a chance to up-sell your packages.
83% of US adults want to book their trips online. It is imperative that you streamline and expedite the hotel booking process.
Whatever your potential guests' travel purpose, one of the best ways to impress them is to keep your OTA and sourcing profiles accurate and comprehensive. This also helps to make the booking process easy.
Although the user's search may not have started on your website, the booking process could still significantly impact whether they decide to come or make a reservation.
Bonus advice:
1. Use the details that guests provide you to offer them a deal or a voucher to enhance their stay.
2. Prioritize SEO, publish blogs frequently, and promise a seamless user experience through the booking process.
Making the booking process simple using the conventional method of maintaining a record book is practically impossible. Moreover, it may have human errors that can cause your hotel business to lose bucks.
INNsight can assist you with a Property Management System (PMS) that can conveniently collect, save, and administer your guest information.
Undoubtedly one of the most magical locations in the world is New York City, which is bustling with activity.
Extended vacations in New York are a certainty for tourists. This could be a blessing in disguise for hoteliers to create a package for a visitor to New York.
The Heritage Hotel, a historic establishment in New York City, provides the following deals and packages:
Your hotel business must diversify and extend its branches to attract a broad spectrum of guests. Connecting with local businesses and attractions to put together an exciting package could help you attract tourists who are going to the city just for sightseeing.
Yosemite Westgate Lodge, which is close to Groveland, California, offers enticing packages and deals like:
Now that you know the benefits and significance of packages and offers for your hotel business, it’s time to develop them to increase your hotel revenue.
Get in touch with INNsight to enhance your hotel management system and ROI.
Nowadays, every business offers packages to entice customers. Simply put, packages are discounted rates for accommodation with or without an added benefit. That added benefit may include some in-house service, like complimentary breakfast, or a coupon to a nearby restaurant or activity.
The simple answer to this question is to create a win-win situation for the hotelier and the guest. For the guest, it's the experience value. A package deal provides more value than a usual individual booking. For hoteliers, it adds financial value to your hotel. Guests who book packages stay longer, book further in advance, and are less likely to cancel their bookings.
Providing consumers with a variety of packages enables hoteliers to:
The best strategy to market your hotel package is with:
Remember, “There is no hospitality like understanding.” - Vanna Bonta
Understand your guests' needs and lock in a good deal!
Author
Raj Patel
CEO & Founder
Raj Patel, the driving force at INNsight, is changing the game for hotels with his real-world expertise in software and digital marketing. Drawing on his Silicon Valley experience at eBay, Raj keeps things practical. Think of practical tools that work, making hotels shine online and turning digital success for every hotel. Jump on board the INNsight journey, where Raj's hands-on approach brings a touch of reality to revolutionizing the hospitality scene.
Follow him on LinkedIn - www.linkedin.com/in/rajbpatel
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